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Inclusivity is the process of creating a safe space so that everyone is treated equally
and no voice gets silenced. According to recent surveys, business organisations that
are more gender and ethnically diverse and inclusive of people with mental or physical
disabilities have better chances of outperforming everyone else. Some of the main
reasons why inclusivity matters are:
1.Happier employees: When everyone feels heard and seen, the morale goes up. This
promotes higher satisfaction among employees, which in turn triggers economic growth.
An inclusive work space always draws in a bigger share of the consumer market.
Employee satisfaction also leads to empowerment of the organization.
2.Innovative work culture: In a homogenous work space, the culture is to conform. An
inclusive workforce sets off an atmosphere of ingenuity. Recruiting from a diverse pool
also means you get access to more qualified candidates. Inclusivity fosters creativity.
Every business organization needs to adapt to the changing times to keep up with the
current economic market.
3.Multiple perspectives: Inclusivity encourages a variety of perspectives. The more
different backgrounds and lifestyles your team has, the better variety you get of skills
and experiences. Fresh new perspectives enables an organization to face new
challenges with vigour and preserves novelty. This entire process facilitates an increase
in production and economic capital.
4.Faster problem-solving: Business organizations that are inclusive are better and faster
at problem-solving. A diverse staff brings in miscellaneous ways of solving problems.
Since their lived experiences differ, their views will also differ. A single outlooks restricts
growth and thus, inclusivity is the antidote to stagnation. Making your workforce more
diverse helps with:
a.Modifying solutions based on problems seen before.
b.Understanding new challenges and coming up with creative ways of dealing with
5.Employee engagement: Since everyone gets a platform where they feel heard and
noticed, they will feel more encouraged to contribute to a healthy work environment.
Inclusivity aids in promoting acceptance and not just tolerance. As communication
between people with different backgrounds improve, individuals find a ground of
commonality and fellow feeling. Our differences don’t separate us, the way we look at

them does. Our differences can be a dynamic force that unites us. The more an
employee remains true to their own self, the better chances they have in furthering his
company’s progress.
6.Social development: Inclusivity helps in making your staff members more socially and
politically aware. It increases their understanding of the world. Your employees will get
to learn new skills and cultures, thus becoming well-rounded individuals in the process.
Rather than coming up with the same conclusions and thoughts they will have multiple
approaches and interpretations.
Marginalisation of certain communities based on race, class, caste, gender, etc is not
just inimical to your business but also to societal advancement. Inclusivity leverages
productivity, creativity and collaboration skills. In a world that is currently oversaturated
with violence, why not celebrate love and empathy by acknowledging and accepting our
differences! Also, like DaShanne Stokes said, “Urging an organization to be inclusive is
not an attack. It’s progress.”

A business’s success rate is hinged upon how good your dream team is. It’s worth taking time out of your regular business hours to better your hiring process and staff retention strategies because if you don’t your competitors will beat you and steal the people who keep your business going. Here, we will cover everything you need to do and focus on how to attract and keep top talent.

1.Be the dream employer: Creating an employer brand is one of the pivotal steps to being the employer everyone wants to work for. Positive employer branding can help in cutting down hiring costs by retaining the old employees and attracting more interested candidates per job opening. Employer branding comprises of the cultural and management ethics that your company represents. It explains what your employees gain by working for you.

2.Offer a good benefits package: The top three benefits an employee looks for are health benefits, flexible working hours and an option for working from home. The compensation should be as per industry standards. Even though employer branding is important, gross CTC and perks are two of the most important things everyone cares about.

3.Treat your employee as a person: Many a time employers lose the balance between corporate slavery and professionalism. Even though managing your staff is important, it’s crucial that you think of them as real people and not automatons. Humanizing your staff members is pivotal to a successful business.

4.Employee referrals:Candidates who have been referred by previous employees stay for long and are more reliable. They are better acquainted with your work space which means it won’t take you long to train them. Your old employees will know better about the more enthusiastic and trustworthy people among your job applicants.

5.Finetune your hiring process:The interview process reveals a lot about how good a candidate is at handling pressure. So no matter how many preliminary rounds a candidate nails, the interview process is the end deal.

6.Onboarding process:After the hiring process gets over, comes the onboarding. Apart from making the new employees feel comfortable in their new space, some of the few things you need to take care of are:

a.Signed offer letter

b. Tax forms

c.Identification and payment forms

d.Signed employment agreement

e.Signed confidentiality agreement

f.Employee handbook stating policies and procedures

7.Firing shouldn’t be a surprise:Firing should never be a surprise no matter how bad things get. Give your employee an official written warning at least a month before you terminate their employership. Having a workout plan is also important. It identifies the areas that need to improve and the steps that need to be taken to accomplish that.

8.Appreciate your employees:Employees get demotivated easily if their hard work isn’t being acknowledged. Having a plan that offers employees recognition and appreciation is extremely important.

9.Provide the best training: Don’t just focus on hard skills. Training has to be a constant process and don’t just limit it to the first few months. Having a regular check-in mechanism in place is also mandatory.

10.Prioritize a work-life balance: Acknowledging your employees’ life outside work is very essential for them to work to their fullest potential.You have to understand that your employees are well-rounded individuals. Be empathetic towards them as that would create a mutual bond of trust and fellow feeling. Micromanaging is also detrimental to a healthy work environment.

These are some of the rules that one needs to follow for maintaining their dream staff. They will help you gain the trust of your employers and facilitate them to unleash their latent talent. A business can only prosper when it has a team that dares to champion all the big dreams your vision statement elaborates.

A vision statement shows what a company’s goals and agendas are in the long-run (generally their five or ten year plan). It portrays a dream of what the company hopes to achieve and where it will stand in the near future. Vision statements define a direction according to which the planning and implementation of corporate-level strategies take place.

Framing the right vision statement is hard as many a time it looks like a road map for a company’s future success. First things first. One of the most important steps of creating a vision statement is to let one’s dreams go wild. After that, comes the following 7 steps that will take you closer to creating the most impactful vision statement ever:

  1. Have an idea of your goals:   Fixing goals for your company is an art in itself. Half of a brand’s success lies on how the goals have been fixed. This process doesn’t just include the end product but also the steps that will help you accomplish them. You have to segregate your strategy from the endgame as compartmentalizing is the key. Also, vision statement is not the same as your company’s mission statement or strategy.
  1. Jotting down the values your company believes in: Defining your company’s values is a prerequisite for creating an effective vision statement. It can be simple, singular words “design” and “communication” or slightly longer phrases like “education for everyone” or “healthcare is a right not a luxury”. Your current values might differ from what you have envisioned for your company in the long run. You need to have a clear idea of what you want from your brand and where do you want to see it reach in the upcoming years. When you have successfully sketched the ethics by which you want to conduct business, compare them with your goals. Now you have to find a balance between your goals and work ethics. The better they complement each other, the bigger your business will get.
  1. Have a time frame in mind: Though your vision statement deals with your company’s future, it does not mean you should look into it without having a specific time period in mind. See a time frame by which you want to accomplish your goals. This even applies to the ambiguous parts of your vision and not just the concrete ones. The intersection of your vision and goals requires a time period. Set deadlines for your small milestones and all of these will climax into your long term goal.
  1. Think ahead: Having some idea of what your industry’s landscape is going to be in the near future and framing your vision statement accordingly is mandatory. The key is to write a vision statement that is both sustainable and scalable. A vision statement that doesn’t coincide with rapid growth and technological advancement always has the risk of holding back your business from reaching its fullest potential.
  1. Simplicity is the best policy: The simpler your vision statement is the easier it is for everyone to understand. This is one of the ways you can reach the masses. It is difficult to adhere to the principles mentioned in your vision statement if it is overly complicated.

A complicated vision statement is symptomatic of a company trying to run in multiple directions, thus being able to achieve very little. Consider what parts of your vision statement is absolutely necessary and discard the rest.

Each of the steps mentioned here will help you break down your big ideas for the convenience of your staff members. All these have been designed to materialize your vision into a reality. Drafting a vision statement is the first step to living it.

Marketing Communication stands for the ways that companies appropriate to convey information related to products and brands they are selling, thus promoting them to customers.It is pivotal to a company’s marketing efforts. In plebian terms, Marketing communication (MarCom) can be defined as messages and media employed to communicate with the market. This is how companies exchange and promote information about their goods and services. It helps in answering questions like who can use a product and where and when a product can be used. A marketer’s job is to facilitate in creating brand awareness among potential clients and  customers.

Marketing communication comprises of the following features which are collectively known as Marketing Communication Mix:

  1. Advertising: Brands pay advertising agencies to promote their goods and services via websites, television, radio, print (newspapers, magazines and journals), hoarding, direct selling, clothes, events, contests, online media, etc. Advertising is one of the most popular forms of marketing communication mix where a huge target audience can be covered.
  2. Sales Promotion: The sales promotion factors in several short-term incentives to convince the customers into buying goods and availing of the services of the said firm. It triggers consumer shows and expositions. This promotion technique not only helps in reviving ties with old customers but also brings in new ones with. Discount vouchers, free gifts, loyalty cards, competitions and cashbacks are a few of the sales promotion tools. It helps with sales by publicising brands through media.
  1. Events marketing: Event marketing generally involves interacting directly with a brand’s representatives. Several companies conduct and sponsor these events (sports, charity, nonprofit or community related events) to popularise their brand and better their brand value. The name of the firm can be seen on the walls of playgrounds, players’ jerseys, awards and trophies, hoardings on stage, etc.
  2. Public Relations and Publicity: Having a public relations strategy is pivotal to a firm’s promotional endeavors. The companies organise several social activities to better their brand name. They often make donations to NGOs supporting child education and those working to empower women. Blood donation camps and planting trees are two widely known public relations strategies.
  3. Direct Marketing: Direct marketing optimizes marketing budget. With the advent of and advancement in technology, the companies communicate with prospective customers and potential clients via emails, texts and phone calls. This process helps in increasing sales and improving relationships both with current and prospective customers, thus establishing customer loyalty. It also lets a firm adapt to market demands and respond in a more customer-friendly way.
  4. Interactive Marketing: It changes based on the actions of individual customers.Interactive customers facilitates customers interact with the firms online, They can also get their confusions clarifies online, which is always more convenient. Amazon is one of the many examples of interactive marketing where the customers with the push of a few buttons can see what they have ordered or wishlisted. Some websites also have FAQs to resolve doubts.

 All these tools combined help in developing a strategic vision that enables a customer comprehend the attributes of the services and products offered by the firm. They also help in leaving behind a strong legacy of the brand that forges customer satisfaction and goodwill.